In 2020, the SANAD Entrepreneurship Academy once again teamed up with Mowgli Mentoring to boost the success of Syrian and Lebanese microentrepreneurs through an intensive nine-month mentorship program.
Following on the success of the pilot initiative conducted in Jordan in 2018, the partners’ second joint initiative moved to Lebanon to match 15 local business leaders with 15 Lebanese and Syrian microentrepreneurs. The participants were selected from the client base of Al Majmoua, a microfinance institution and longstanding partner of the SANAD Fund for MSME, and Ibdaa Lebanon, another Lebanese microfinance institution.
One-on-one mentoring was supplemented with group sessions for consultation and exchange, all with an eye to supporting the integration of refugees into their host community while fostering sustainable, income-generating business activities for both Syrian and Lebanese entrepreneurs alike.
The program persevered despite the challenges posed by the events of 2020; and in autumn, an online graduation ceremony was held for mentees and mentors alike. Watch the video online!
The Entrepreneurship Academy and Jordan’s Al Hussein Fund for Excellence are launching an online course to support entrepreneurs in the MENA region. Offered through the free-of-charge Edraak platform, the course is designed to help both startups and business owners learn the most important skills to start or run a micro, small, or medium enterprise.
Instructional videos use practical examples and case studies to help learners easily apply the lessons to their own needs. The five modules cover topics on starting a business, business basics, managing a business, growing a business and financing a business. Short reviews and a final exam help participants review and practice the skills they have learned.
Through the free online course, the partners aim to increase entrepreneurship skills and business knowledge among the region’s entrepreneurs – thus supporting the business success that drives economic growth and job creation.
The course is available here starting June 1, 2020.
The Jordanian Action for the Development of Enterprise (JADE) program is part of a broader E.U. private sector development effort in Jordan. Its objective is to support Jordanian small and medium enterprises (SMEs) by organizing the provision of technical assistance to increase their capacity and productivity – and thus their success rates. The project makes business development services available through an innovative online platform to promote systemic change in the entrepreneurship ecosystem. SANAD’s Entrepreneurship Academy has contributed financial and investment advisory for over 50 SMEs, ranging from financial planning and reporting to modeling and valuations. The Academy has also facilitated connections to investor and financial institutions in the local market. Participating SMEs have attended a number of expositions to showcase their products and meet with potential suppliers with a view to expanding into exports.
The fintech industry in Egypt is a burgeoning field of opportunity to support financial inclusion and bank the unbanked. Alongside project partners Pride Capital and Startupbootcamp Cairo, who selected 20 local startups to join the first Fintech Cairo after screening more than 75 applications, the SANAD Entrepreneurship Academy is now supporting 11 finalists through a six-month, full-time acceleration cycle. The accelerator delivers tailored business development and capacity building through various activities, ranging from mentoring to growth workshops, partner engagement, networking events, and peer support. The project prepared these fintechs for their pitches at Fintech Cairo’s first Demo Day in May 2019 and is continuing to help them execute their growth plans and gain traction through weekly customer acquisition and revenue generating cycles. Check out the Demo Day booklet here.