Entrepreneurship Academy

The SANAD Entrepreneurship Academy, an initiative of the SANAD Technical Assistance Facility, encompasses a range of programs to support MSME and startups throughout SANAD’s target region. By working together with its partner institutions and local organisations that drive incubation and acceleration projects, the Entrepreneurship Academy provides entrepreneurs and their businesses with guidance, resources, mentoring, networking opportunities, the chance to receive financial backing, and other means necessary to turn good ideas into successful enterprises. In this way, the Entrepreneurship Academy and its partners help create an environment where entrepreneurs can thrive – ultimately supporting SANAD’s mission of promoting economic development and employment in the Middle East and North Africa.

Upcoming Events

  • Promoting Digital Transformation Among SMEs in the MENA region - Webinar Series

As part of SANAD TAF activities, the SANAD Fund contracted Avrio Impact to organize a series of webinars around digitizing small and medium enterprises in the MENA region (Egypt, Jordan, Lebanon, the Palestinian Territories, Morocco, Tunisia). This series follows the success of a similar webinar held in Jordan in 2021. 
The webinars, titled "Promoting Digital Transformation Among SMEs in the MENA region", will cover various topics on digital transformation, such as digital marketing, digital process optimization, digital financial services, e-commerce, and digital sales, among a few others.

Upcoming webinars:

Sep 5, 2023: Embedded Finance (Jordan, Egypt) - Integration of credit products for non financial digital platforms, Extending credit to employees and suppliers

Sep 12, 2023: E-commerce and Digital Sales (Egypt, Lebanon, Palestinian Territories) - Integrating e-commerce solutions. Data mining and analysis for informed decision making. B2B vs B2C vs C2C sales channels. Pipeline management. Account management (order/pipeline management). Prospect monitoring/Lead tracking

  • Womenpreneur Digital Hub

Womenpreneur Digital Hub, a joint initiative of the SANAD Entrepreneurship Academy and Womenpreneur Organization, provides entrepreneurs with access to a wealth of resources, trainings, and networking opportunities. The hub also offers a wide range of workshops and events for women throughout the MENA region.

  • Agritech Launchpad

SANAD Entrepreneurship Academy together with IMPACT Lab is launching an agritech program that aims to support the expansion of startups from Morocco, Tunisia, Ivory Coast, and Senegal in at least one other target country, by reinforcing regional ecosystem engagement, with more intensive corporate involvement, while leveraging a digital platform. The program will target startups that have already realized their first sales in their local markets and have the capacity to scale regionally. 

Part of the program is a 3-month digital acceleration program for the selected agri-tech startups which is accepting applications by 3th July 2023. 

Project Examples