The Jordanian Action for the Development of Enterprise (JADE) program is part of a broader E.U. private sector development effort in Jordan. Its objective is to support Jordanian small and medium enterprises (SMEs) by organizing the provision of technical assistance to increase their capacity and productivity – and thus their success rates. The project makes business development services available through an innovative online platform to promote systemic change in the entrepreneurship ecosystem. SANAD’s Entrepreneurship Academy has contributed financial and investment advisory for over 50 SMEs, ranging from financial planning and reporting to modeling and valuations. The Academy has also facilitated connections to investor and financial institutions in the local market. Participating SMEs have attended a number of expositions to showcase their products and meet with potential suppliers with a view to expanding into exports.
The fintech industry in Egypt is a burgeoning field of opportunity to support financial inclusion and bank the unbanked. Alongside project partners Pride Capital and Startupbootcamp Cairo, who selected 20 local startups to join the first Fintech Cairo after screening more than 75 applications, the SANAD Entrepreneurship Academy is now supporting 11 finalists through a six-month, full-time acceleration cycle. The accelerator delivers tailored business development and capacity building through various activities, ranging from mentoring to growth workshops, partner engagement, networking events, and peer support. The project prepared these fintechs for their pitches at Fintech Cairo’s first Demo Day in May 2019 and is continuing to help them execute their growth plans and gain traction through weekly customer acquisition and revenue generating cycles. Check out the Demo Day booklet here.